Pay Per Click Marketing - The Advantages of Using It

Pay Per Click marketing services are widely known as probably the most popular method of advertising on the Web. Many webmasters have benefited from it. It's a very inexpensive method, yet creates a considerable traffic flow to your website.

There are many other positive features of this form of advertising as you'll see mentioned below:

This form of advertising service nets you customers almost immediately. It lets potential customers know you and the fact that your business exists and thus rapidly routes customer traffic to your site. Only those who are looking for the product or service you have to offer will find you if they type in the right keyword to search. So it's only potential customers who see your advertisement and visit your website.

Pay Per Click is really a very simple idea. You bid for a placement on the results returned by the search engine. The higher your bid, the higher the ad positioning you'll receive, with the highest placement going to the highest bidder.

Flexibility. With Pay Per Click advertising, changes can be made to your advertisements any time you like. Rather than having to go through the entire process of conception, draft after draft of copy and design and so on that you would have to face with traditional advertising services, you can change the face of your campaign by merely changing the keywords you use. It's really as simple as that!

In the Pay Per Click advertising format, everything you do, even the price you're willing to pay, is under your control. You get to bid however much you want to pay for your keywords. But the best part is; only when someone clicks on your ad will you have to pay! If no one clicks, you don't need to pay. So you can budget out your expenses and set your account accordingly. It's really simple to understand and flexible enough to fit into the tightest budget plan.

Also, the only clicks you will get will be from people who have typed in your keywords to search; in other words, people who are looking for you, and what you have to offer. Under these circumstances, every click is more likely than not to translate into a sale.

Pay Per Click levels the playing field between small businesses and multinational corporations. It's all about clever choices of keywords and the right bids on the right words rather than seven figure ad budgets. Even a mom-and-pop operation can compete on equal footing with the largest companies in their industry.

For businesses seeking a cost effective, flexible and efficient way to advertise, pay per click is ideal. It allows you to precisely target your advertising to potential buyers who are already in the market for what you have. You won't be wasting advertising money on people who will never be interested in your product or service. This means more sales for less outlay on marketing.

If your business is such that its website can process business online itself, Pay Per Click also helps you generate a good return on your investment within a very short time period.

Pay Per Click Search Engines

There are hundreds of Pay Per Click Search Engines you can buy traffic from. As this number increases, it becomes more difficult to determine which ones are worth your time using. That's where our Top 10 list comes in handy.

We've narrowed down this huge list down to our 10 favorites based on our own experience and user feedback. Let us know your experiences!

1. Google AdWords - The biggest and best for volume, traffic quality and user interface. However the most expensive.

2. Yahoo! Search Marketing - First GoTo.com, then Overture, now Yahoo! Search Marketing. Both high volume and quality with a few bargains still around.

3. MSN AdCenter - A newly emerging big player with lots of leverage, and arguably the best quality traffic. Look out for an amazing keyword research tool as part of the package.

4. MIVA - One of the best, yet more underated PPC search engines.

5. Enhance - A strong emerging PPC search engine with solid quality control.

6. GoClick - Cheap traffic, with a growing and loyal following.

7. 7Search - A smaller search engine with good quality traffic. Good interface.

8. Search123 - One of the first PPC search engines. Cost effective with good support.

9. SearchFeed - Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.

10. ABCSearch - Solid targeting, decent traffic sources, and good customer service.

Tips To Improving PPC Performance

If you are driving customers to your site using pay-per-click advertising, you are undoubtedly committed to finding the profitable ways to improve your campaign.

That can be a challenging feat because there are so many different variables involve. Making more than one adjustment at a time can make it hard to discern if you’re doing the right thing, and tweaking your process in small increments can be incredibly time consuming.

What would happen if you changed the text of your advertisements? If you baited a better hook, it might increase CTR, but would you still be getting the kind of highly targeted traffic you need? What if you improved the quality of your landing page? Google has said they will make things cheaper for advertisers who provide a good user experience. Is that the way to improving PPC performance?

There is only one way to find out for sure, and that is the arduous process of testing. Unfortunately, as you run through test after test over the course of several days, you will be wasting money along the way and letting potential sales slide right on by you.

If you want your PPC performance to improve, you need to combine that testing with solid information. If you had a true blueprint to the right way to make Adwords and other PPC programs work, you would be able to compare your current actions to proven and tested successful strategies.

That could be a great way to speed along your quest for the best possible PPC outcomes. Instead of making a series of minute changes and waiting to see if they change the percentages even a hair, you could simply make sure your methods and strategies comport with recognized best practices.

Although there is not a single “secret recipe” to improving PPC campaigns, there are valuable resources available to show you possible areas of weakness and how to fix them. Some exciting guides to Adwords and other PPC programs provide a detailed roadmap that will help you learn to how to produce top-notch campaigns that really produce results.

If you are like me, you love that PPC traffic. The real question is whether you might be able to find a way to make it even more loveable. If you can get more targeted visitors to your site while paying less for them, chances are you will be smiling. All it takes is the right perspective and knowledge base.