Pay Per Click Marketing - The Advantages of Using It

Pay Per Click marketing services are widely known as probably the most popular method of advertising on the Web. Many webmasters have benefited from it. It's a very inexpensive method, yet creates a considerable traffic flow to your website.

There are many other positive features of this form of advertising as you'll see mentioned below:

This form of advertising service nets you customers almost immediately. It lets potential customers know you and the fact that your business exists and thus rapidly routes customer traffic to your site. Only those who are looking for the product or service you have to offer will find you if they type in the right keyword to search. So it's only potential customers who see your advertisement and visit your website.

Pay Per Click is really a very simple idea. You bid for a placement on the results returned by the search engine. The higher your bid, the higher the ad positioning you'll receive, with the highest placement going to the highest bidder.

Flexibility. With Pay Per Click advertising, changes can be made to your advertisements any time you like. Rather than having to go through the entire process of conception, draft after draft of copy and design and so on that you would have to face with traditional advertising services, you can change the face of your campaign by merely changing the keywords you use. It's really as simple as that!

In the Pay Per Click advertising format, everything you do, even the price you're willing to pay, is under your control. You get to bid however much you want to pay for your keywords. But the best part is; only when someone clicks on your ad will you have to pay! If no one clicks, you don't need to pay. So you can budget out your expenses and set your account accordingly. It's really simple to understand and flexible enough to fit into the tightest budget plan.

Also, the only clicks you will get will be from people who have typed in your keywords to search; in other words, people who are looking for you, and what you have to offer. Under these circumstances, every click is more likely than not to translate into a sale.

Pay Per Click levels the playing field between small businesses and multinational corporations. It's all about clever choices of keywords and the right bids on the right words rather than seven figure ad budgets. Even a mom-and-pop operation can compete on equal footing with the largest companies in their industry.

For businesses seeking a cost effective, flexible and efficient way to advertise, pay per click is ideal. It allows you to precisely target your advertising to potential buyers who are already in the market for what you have. You won't be wasting advertising money on people who will never be interested in your product or service. This means more sales for less outlay on marketing.

If your business is such that its website can process business online itself, Pay Per Click also helps you generate a good return on your investment within a very short time period.

Pay Per Click

Pay Per Click
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50), these prices are often referred to as Costs Per Click (CPC). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

Keyword PPCs
Advertisers using these bid on "keywords", which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising. The terms are guarded as highly valued trade secrets by the advertisers, and many firms offer software or services to help advertisers develop keyword strategies. Content Match, will distribute the keyword ad to the search engine's partner sites and/or publishers that have distribution agreements with the search engine company.

Benefits of PPC Advertising
pay per click advertising is a relatively low cost method of generating increased traffic to your website.
PPC Advertising is Measurable
PPC Advertising is Cost Effective
PPC Advertising is for Businesses of all size
Strong Global presence.

Pay Per Click Search Engines

There are hundreds of Pay Per Click Search Engines you can buy traffic from. As this number increases, it becomes more difficult to determine which ones are worth your time using. That's where our Top 10 list comes in handy.

We've narrowed down this huge list down to our 10 favorites based on our own experience and user feedback. Let us know your experiences!

1. Google AdWords - The biggest and best for volume, traffic quality and user interface. However the most expensive.

2. Yahoo! Search Marketing - First GoTo.com, then Overture, now Yahoo! Search Marketing. Both high volume and quality with a few bargains still around.

3. MSN AdCenter - A newly emerging big player with lots of leverage, and arguably the best quality traffic. Look out for an amazing keyword research tool as part of the package.

4. MIVA - One of the best, yet more underated PPC search engines.

5. Enhance - A strong emerging PPC search engine with solid quality control.

6. GoClick - Cheap traffic, with a growing and loyal following.

7. 7Search - A smaller search engine with good quality traffic. Good interface.

8. Search123 - One of the first PPC search engines. Cost effective with good support.

9. SearchFeed - Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.

10. ABCSearch - Solid targeting, decent traffic sources, and good customer service.

Pay Per Click Advertising For Starters On The Internet

Pay Per Click (PPC) is a form of advertising usually found on search engine results and general websites. For PPC's, the marketer will only pay if a prospect (visitor) actually click on your advertisement. For search engine PPC's the marketer (you) specifies and bids on a list of keywords. Then, when a prospect surfing the internet searches on any one of those keywords in that list, that activity will trigger your ad in the sponsored listings. When a surfer (a prospect) types in a term, the search engine will display a page that are relevant to that term (keyword).

There are two types of search results:

Organic search results

These are the natural listings that appear through something called SEO (Search Engine Optimization). You do not pay for these listings, instead, you work to build your listing as high in the page results as possible SEO does not happen overnight. SEO happens over time because of a lot of consistent and diligent effort on your part. There are many techniques that you can learn to increase your visibility in the organic listings.

Sponsored search results.

We call these Pay Per Click (PPC). Advertisers (you) can use PPC to drive tons of traffic quickly - if you are willing to pay for it. With PPC, the advertiser (you) will only pay if the surfer (your prospect) clicks on the advertisement (your advertisement). When you see sponsored results on the page (usually the right side of the page in Google), the advertisers are not paying because their ad displayed. The advertiser (you) will only pay if a visitor 'clicks' on your link (which will take the visitor to your landing page (or whatever page you have the ad linked to). As an advertiser, you want to bid on as many 'high converting' keywords as you can which will trigger click throughs to your site.

What is the Click Through Rate?

Click Through Rate (CTR) is the percentage of people who actually click your ad when it is seen. An ad that is displayed, and seen by a visitor, is called an impression.So when someone types in a key word, and then if your ad is triggered so that it appears in the search engine listings, it will be called an impression. For example, if there are 100 displays (impressions) of your ad, and 4 people actually click on your ad, then your CTR will be 4% (that would be considered a pretty good CTR.

How does ad placement work with PPC for Google and Yahoo (most important Search Engines).

Ad placement typically goes to the highest bidder, in Google and Yahoo it is more complicated. Your ability to secure the position you want in the page ranking depends on a combination of the following. Bid price (how much you are willing to pay). Quality of your advertisement (is it relevant to your landing page?). Quality of your landing page (does it deliver what your advertisement implies and does it follow certain guidelines, e.g. 'keyword density'). Effectiveness of the ad you write. In other words, do people tend to 'click' on your ad when they see it? The search engine likes that, because that is how they make their money.

The good implication:

People who are newer to internet marketing with smaller budgets can actually compete effectively for high positions (listings positions) on the search results. Small players can be rewarded for quality score and size of budget is irrelevant, so write good ads and have high quality content. In order to get a higher CTR means that you have lots of impressions and good placement. Getting lots of that means that you sometimes have to spend more than you would like.

In conclusion, make your focus on High Quality and Relevant advertisements. Make your focus on High Quality and Relevant landing pages. You will find that Google will reward you by lowering the price you have to pay for your bids. Keep in mind that Google manages more than 53% of all internet searches, Yahoo more than 28%, that is a total of 81% of all the total Traffic on the internet world wide.

Tips To Improving PPC Performance

If you are driving customers to your site using pay-per-click advertising, you are undoubtedly committed to finding the profitable ways to improve your campaign.

That can be a challenging feat because there are so many different variables involve. Making more than one adjustment at a time can make it hard to discern if you’re doing the right thing, and tweaking your process in small increments can be incredibly time consuming.

What would happen if you changed the text of your advertisements? If you baited a better hook, it might increase CTR, but would you still be getting the kind of highly targeted traffic you need? What if you improved the quality of your landing page? Google has said they will make things cheaper for advertisers who provide a good user experience. Is that the way to improving PPC performance?

There is only one way to find out for sure, and that is the arduous process of testing. Unfortunately, as you run through test after test over the course of several days, you will be wasting money along the way and letting potential sales slide right on by you.

If you want your PPC performance to improve, you need to combine that testing with solid information. If you had a true blueprint to the right way to make Adwords and other PPC programs work, you would be able to compare your current actions to proven and tested successful strategies.

That could be a great way to speed along your quest for the best possible PPC outcomes. Instead of making a series of minute changes and waiting to see if they change the percentages even a hair, you could simply make sure your methods and strategies comport with recognized best practices.

Although there is not a single “secret recipe” to improving PPC campaigns, there are valuable resources available to show you possible areas of weakness and how to fix them. Some exciting guides to Adwords and other PPC programs provide a detailed roadmap that will help you learn to how to produce top-notch campaigns that really produce results.

If you are like me, you love that PPC traffic. The real question is whether you might be able to find a way to make it even more loveable. If you can get more targeted visitors to your site while paying less for them, chances are you will be smiling. All it takes is the right perspective and knowledge base.